For this second and final project of GD2 we had to pick a random object and create a fictitious museum for it. The object I chose was a toothbrush. For the first part of the project we had to create a 3 page ad series that promoted the museum. My concept was that in each of my ads they were showing one of the most prehistoric type of toothbrushes. For example, the first is a birds feather, the second consists of boar bristles, and the third consists of twigs.
The second part to the project is creating a guerilla concept. My concept involves using toothpaste as a way to graffiti on already existing linework. For example, it serves as wayfinding for the museum by making a toothbrush figure on the white lane dividing street lines. And then there would be an arrow on the next line to tell you which way the museum is.
The third part of the project consisted of making a 3D piece. I did an environmental mock-up as well as a 3D promotional piece. For the environmental portion I was just playing up the idea of using the vertical shaft of the light pole as the plastic body of the toothbrush, so on the right there would be bristles on the banner.
The other 3D piece is a promotional item that would be passed out at opening day of the museum. I wish I took pictures of the actual product, because it would make more sense. But The item is a toothbrush bracelet that you can make from your old toothbrushes. The bracelet would come with a double sided guide that would tell you all the possibilities to recycle your old toothbrushes as well as directions on how to make the bracelet.
